Surveys That Work: A Practical Guide for Designing and Running Better Surveys

Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors that make up Total Survey Error--a key concept in survey methodology. If you are conducting a survey, this book is a must-have.

Binding Type: Paperback
Author: Jarrett, Caoline
Published: 08/01/2021
Publisher: Rosenfeld Media
ISBN: 9781933820538
Pages: 368
Weight: 1.50lbs
Size: 8.90h x 6.00w x 0.80d