LOGO Design. Global Brands

Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values ​​such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.

From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.

About the series

Bibliotheca Universalis -- Compact cultural companions celebrating the eclectic TASCHEN universe

Binding Type: Hardcover
Author: Wiedemann, Julius
Published: 09/19/2019
Publisher: Taschen
ISBN: 9783836576758
Pages: 608
Weight: 2.10lbs
Size: 7.72h x 5.43w x 1.50d