Customer Experience Management: How to Design, Integrate, Measure and Lead

We are passing through a paradigm shift and surviving in this upcoming paradigm doesn't seem possible through traditional marketing and management strategies. Today being brand is not a privilege any more, there are dozens of reliable brands almost in every industry. But still businesses need to differentiate and outperform the competition but how?

Binding Type: Paperback
Author: Tavsan, Nihat
Published: 05/07/2018
Publisher: Tasora Books
ISBN: 9781934690956
Pages: 300
Weight: 0.90lbs
Size: 8.90h x 6.00w x 0.70d