{"product_id":"why-does-emc2-and-why-should-we-care-9780306818769","title":"Why Does E=mc2?: (and Why Should We Care?)","description":"\u003cb\u003eThe international bestseller: an introduction to the theory of relativity by the eminent physicists Brian Cox and Jeff Forshaw\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e What does E=mc2 actually mean? Dr. Brian Cox and Professor Jeff Forshaw go on a journey to the frontier of twenty-first century science to unpack Einstein's famous equation. Explaining and simplifying notions of energy, mass, and light-while exploding commonly held misconceptions-they demonstrate how the structure of nature itself is contained within this equation. Along the way, we visit the site of one of the largest scientific experiments ever conducted: the now-famous Large Hadron Collider, a gigantic particle accelerator capable of re-creating conditions that existed fractions of a second after the Big Bang. A collaboration between one of the youngest professors in the United Kingdom and a distinguished popular physicist, \u003ci\u003eWhy Does E=mc2?\u003c\/i\u003e is one of the most exciting and accessible explanations of the theory of relativity.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cox, Brian\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/13\/2010\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Da Capo Press\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780306818769\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 249\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.53lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.20h x 5.40w x 0.90d","brand":"Brian Cox","offers":[{"title":"Default Title","offer_id":39327339675723,"sku":"9780306818769","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/1697\/6715\/products\/img_83f8d416-7381-4e4b-b487-01f5fb8fb0a8.jpg?v=1618941069","url":"https:\/\/blackbookstore.com\/products\/why-does-emc2-and-why-should-we-care-9780306818769","provider":"Black Bookstore","version":"1.0","type":"link"}