{"product_id":"jobs-to-be-done-playbook-align-your-markets-organization-and-strategy-around-customer-needs-9781933820682","title":"Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs","description":"\u003cp\u003eThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e\u003cem\u003eThe Jobs To Be Done Playbook\u003c\/em\u003e\u003c\/b\u003e (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kalbach, Jim\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2020\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rosenfield Media\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781933820682\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.90d","brand":"Jim Kalbach","offers":[{"title":"Default Title","offer_id":39389814915147,"sku":"9781933820682","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/1697\/6715\/products\/img_293baade-e2ab-40ef-8cce-454a85641b92.jpg?v=1623123584","url":"https:\/\/blackbookstore.com\/products\/jobs-to-be-done-playbook-align-your-markets-organization-and-strategy-around-customer-needs-9781933820682","provider":"Black Bookstore","version":"1.0","type":"link"}