{"product_id":"hispanic-marketing-the-power-of-the-new-latino-consumer","title":"Hispanic Marketing: The Power of the New Latino Consumer","description":"\u003cp\u003e\u003cem\u003e\u003cspan class=\"a-text-italic\"\u003eHispanic Marketing: The Power of the New Latino Consumer\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e\u003cem\u003e \u003c\/em\u003efocuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBrought to you by three leaders in the field of Hispanic Marketing, this third edition now includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003etwenty-seven new case studies which emphasize digital marketing applications\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003etheories and discussions on recent changes to Hispanic culture and society\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003econcepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003ea brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eReplete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.\u003c\/span\u003e\u003c\/p\u003e","brand":"Felipe Korzenny, Sindy Chapa Betty Ann Korzenny","offers":[{"title":"Hardcover","offer_id":41279942393931,"sku":"9781138917798","price":220.0,"currency_code":"USD","in_stock":true},{"title":"Paperback","offer_id":41279942426699,"sku":"9781138917799","price":58.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/1697\/6715\/files\/61FOoiVcyNL._SY385.jpg?v=1738954351","url":"https:\/\/blackbookstore.com\/products\/hispanic-marketing-the-power-of-the-new-latino-consumer","provider":"Black Bookstore","version":"1.0","type":"link"}