{"product_id":"being-you-a-new-science-of-consciousness-9781524742874","title":"Being You: A New Science of Consciousness","description":"\u003cb\u003eINTERNATIONAL BESTSELLER\u003cbr\u003eA brilliant beast of a book.\u003cb\u003e--\u003c\/b\u003eDavid Byrne\u003cbr\u003e\u003c\/b\u003eExhilarating... a vast-ranging, phenomenal achievement that will undoubtedly become a seminal text. --\u003ci\u003eThe Guardian\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eAnil Seth's quest to understand the biological basis of conscious experience is one of the most exciting contributions to twenty-first-century science. \u003cp\u003e\u003c\/p\u003eWhat does it mean to \"be you\"--that is, to have a specific, conscious experience of the world around you and yourself within it? There may be no more elusive or fascinating question. Historically, humanity has considered the nature of consciousness to be a primarily spiritual or philosophical inquiry, but scientific research is now mapping out compelling biological theories and explanations for consciousness and selfhood. \u003cp\u003e\u003c\/p\u003eNow, internationally renowned neuroscience professor, researcher, and author Anil Seth is offers a window into our consciousness in \u003ci\u003eBEING YOU: A New Science of Consciousness. \u003c\/i\u003eAnil Seth is both a leading expert on the neuroscience of consciousness and one of most prominent spokespeople for this relatively new field of science. His radical argument is that we do not perceive the world as it objectively is, but rather that we are prediction machines, constantly inventing our world and correcting our mistakes by the microsecond, and that we can now observe the biological mechanisms in the brain that accomplish this process of consciousness. \u003cp\u003e\u003c\/p\u003eSeth has been interviewed for documentaries aired on the BBC, Netflix, and Amazon and podcasts by Sam Harris, Russell Brand, and Chris Anderson, and his 2017 TED Talk on the topic has been viewed over 11 million times, a testament to his uncanny ability to make unimaginably complex science accessible and entertaining.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Seth, Anil\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/19\/2021\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Dutton Books\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781524742874\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.13h x 6.06w x 1.34d","brand":"Anil Seth","offers":[{"title":"Default Title","offer_id":39564605653067,"sku":"9781524742874","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/1697\/6715\/products\/img_73ff14b2-477b-443b-8576-f0b67039ca09.jpg?v=1635275154","url":"https:\/\/blackbookstore.com\/products\/being-you-a-new-science-of-consciousness-9781524742874","provider":"Black Bookstore","version":"1.0","type":"link"}