{"title":"Multicultural and Diversity","description":"\u003cp\u003eCelebrate diverse voices and perspectives with our \u003cstrong\u003eMulticultural and Diversity\u003c\/strong\u003e collection. Featuring powerful narratives, insightful explorations, and essential resources on race, identity, and inclusion, these books foster understanding and meaningful conversations. Expand your knowledge and embrace a more inclusive world.\u003c\/p\u003e","products":[{"product_id":"design-for-identity-how-to-design-authentically-for-a-diverse-world-9798887970134","title":"Design For Identity: How to Design Authentically for a Diverse World","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eDesign is expression, a service, an act of creativity. \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eBut if designers design for everyone, how can there be so little diversity in the profession? In this book, Jessica Bantom examines the implications of design in everyday life, from spaces and products to images and the fashion industry. Too often design concepts are based on assumptions and stereotypes that don't necessarily reflect customers' lives and values. Certain company symbols and brands, such as the image of Aunt Jemima, have stirred controversy for years but only recently has there been a corporate social awakening. The demographics of our society are changing and becoming more diverse, yet different perspectives are often ignored unless there's fallout from public backlash.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBantom explores the concept of human-centered design that taps into an understanding of identity: how people live, what's important to them, and what informs their perspectives and experiences. Engaging directly with customers to identify their challenges and working with them to test ideas and solutions is the foundation of human-centered design. It's vital for businesses to get on board and change outdated mindsets if they want to be successful.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBantom explains the six habits of culturally competent designers that can make this shift happen, and result in design solutions that resonate with people of diverse backgrounds. She offers a Design for Identity blueprint that honors humanity, celebrates diversity, promotes equity and inclusion, and ensures that the design profession mirrors and keeps up with the realities of our evolving world.\u003c\/span\u003e\u003c\/p\u003e","brand":"Jessica Bantom","offers":[{"title":"Default Title","offer_id":41412286513227,"sku":"9798887970134","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/1697\/6715\/files\/61JabPMV0cL._SY385.jpg?v=1738949868"},{"product_id":"i-am-nobodys-slave-how-uncovering-my-familys-history-set-me-free","title":"I Am Nobody's Slave: How Uncovering My Family's History Set Me Free","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eA 2022 Pulitzer Prize finalist and former Wall Street Journal writer exhaustively examines his family’s legacy of post-enslavement trauma and resilience, in this riveting memoir—a soulful, shocking, and spellbinding read that blends the raw power of Natasha Tretheway’s \u003c\/span\u003e\u003cem\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eMemorial Drive\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"a-text-bold\"\u003e and the insights of Clint Smith’s \u003c\/span\u003e\u003cem\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eHow the Word is Passed.\u003c\/span\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eI Am Nobody’s Slave\u003c\/span\u003e\u003cspan\u003e tells the story of one Black family's pursuit of the American Dream through the impacts of systemic racism and racial violence. This book examines how trauma from enslavement and Jim Crow shaped their outlook on thriving in America, influenced each generation, and how they succeeded despite these challenges.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo their suburban Minnesotan neighbors, the Hawkinses were an ideal American family, embodying strength and success. However, behind closed doors, they faced the legacy of enslavement and apartheid. Lee Hawkins, Sr. often exhibited rage, leaving his children anxious and curious about his protective view of the world. Thirty years later, his son uncovered the reasons for his father’s anxiety and occasional violence. Through research, he discovered violent deaths in his family for every generation since slavery, mostly due to white-on-Black murders, and how white enslavers impacted the family’s customs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHawkins explores the role of racism-triggered childhood trauma and chronic stress in shortening his ancestors' lives, using genetic testing, reporting, and historical data to craft a moving family portrait. This book shows how genealogical research can educate and heal Americans of all races, revealing through their story the story of America—a journey of struggle, resilience, and the heavy cost of ultimate success.\u003c\/span\u003e\u003c\/p\u003e","brand":"Lee Hawkins","offers":[{"title":"Default Title","offer_id":41279872041035,"sku":"9780062823168","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/1697\/6715\/files\/8162uhiiUxL._SY466.jpg?v=1738945993"},{"product_id":"the-new-mainstream-how-the-multicultural-consumer-is-transforming-american-business","title":"The New Mainstream: How the Multicultural Consumer Is Transforming American Business","description":"\u003cp\u003e\u003cspan\u003eAn economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century - and why any organization that ignores the lessons of the New Mainstream is doomed to fail.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLed by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture - even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, \u003c\/span\u003e\u003cem\u003e\u003cspan class=\"a-text-italic\"\u003eThe New Mainstream\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e is both a wake-up call and a road map to this new economic reality.\u003c\/span\u003e\u003c\/p\u003e","brand":"Guy Garcia","offers":[{"title":"Hardcover","offer_id":41279875842123,"sku":"9780060584665","price":24.95,"currency_code":"USD","in_stock":true},{"title":"Paperback","offer_id":41279875874891,"sku":"9780060584666","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/1697\/6715\/files\/71GX9RgcIKL._SY385.jpg?v=1738946259"},{"product_id":"what-do-you-need-how-women-of-color-can-take-ownership-of-their-careers-to-accelerate-their-path-to-success","title":"What Do You Need?: How Women of Color Can Take Ownership of Their Careers to Accelerate Their Path to Success","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eNATIONAL BESTSELLER!\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eUSA TODAY\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e BESTSELLER!\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eSUCCESS \u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cstrong\u003eMAGAZINE BESTSELLER!\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLauren Wesley Wilson, businesswoman and founder and CEO of ColorComm Corporation uncovers the skills that women of color need to know to reach leadership positions.\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eWhat do you need?\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e This question, as simple as it is powerful, is not often asked of women of color. But the answer to this question could be the difference between dreaming of a successful life and actually living one.\u003cbr\u003e\u003cbr\u003eAs founder and CEO of ColorComm Corporation, Lauren Wesley Wilson has been on the forefront of empowering women to become leaders and changemakers in business. At age 25, Lauren founded ColorComm, which began as an informal networking luncheon series and has since evolved into a multimillion-dollar communications company.\u003cbr\u003e\u003cbr\u003eLike any successful venture, your career needs a strategic plan; and that starts by determining where you want to go and what you need to get there. A fundamental piece of developing that vision is the crucial question that ColorComm has long-asked its community: \u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eWhat do you need?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn her groundbreaking book, Lauren reveals the unwritten rules that women of color need to know in order to succeed in the workplace. Drawing from her own career experiences, Lauren shares the playbook you’ll need to advance to the C-Suite.\u003cbr\u003e\u003cbr\u003eWhether you are a woman of color seeking to thrive in the workplace or an ally committed to creating an inclusive environment where everyone can excel, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eWhat Do You Need?\u003c\/span\u003e\u003cspan\u003e is your indispensable road map to understanding, supporting, and empowering women of color in their careers.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eWhat Do You Need?\u003c\/span\u003e\u003cspan\u003e is a reminder that by understanding each other’s needs we can build bridges that lead us toward a more equitable and inclusive society, all while enjoying the journey up the ladder to success.\u003c\/span\u003e\u003c\/p\u003e","brand":"Lauren Wesley Wilson","offers":[{"title":"Hardcover","offer_id":41279896977483,"sku":"9781401974893","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Paperback","offer_id":41279897010251,"sku":"9781401974894","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/1697\/6715\/files\/71Rkbk9ulEL._SY385.jpg?v=1738948993"},{"product_id":"the-empress-has-no-clothes-conquering-self-doubt-to-embrace-success","title":"The Empress Has No Clothes: Conquering Self-Doubt to Embrace Success","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cstrong\u003eYou Deserve Your Success!\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003eJoyce Roché rose from humble circumstances to earn an Ivy League MBA and become the first female African-American vice president of Avon, president of a leading hair care company, and CEO of the national nonprofit Girls Inc. But despite these accomplishments, she felt like a fraud. She worked more and more, had less and less of a personal life, and was never able to enjoy her success.\u003cbr\u003e\u003cbr\u003eIn this deeply personal memoir, Roché shares her lifelong struggle with what she now recognizes as “the impostor syndrome,” a condition that plagues successful people in all walks of life. Based on her own experiences and those of top executives from organizations such as Eileen Fisher, Citigroup, BET, Pepsi, and Tupperware, she offers practical advice and valuable coping strategies that can help you embrace your own worth and live a life of joy, zest, and fulfillment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Joyce M. Roché, Alexander Kopelman","offers":[{"title":"Default Title","offer_id":41279899631691,"sku":"9781609946364","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/1697\/6715\/files\/81JPlPGJpXL._SY385.jpg?v=1738949372"},{"product_id":"how-to-get-your-act-together-a-judgement-free-guide-to-diversity-and-inclusion-for-straight-white-men","title":"How to Get Your Act Together: A Judgement-Free Guide to Diversity and Inclusion for Straight White Men","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eOf the very few Fortune 500 companies that share diversity data, 72% of their senior executives are white men. And it's been proven that companies with more diverse management teams have nearly 20% higher revenues. Surely YOU don't want to be left behind?\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eMoral imperatives aside, the business case for diversity and inclusion is clear\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e—\u003c\/span\u003e\u003cspan\u003ethey are clear drivers of innovation, profit, and employer brand. But how can male white leadership implement this change? There's no denying it's difficult\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e—\u003c\/span\u003e\u003cspan\u003eperhaps you feel afraid to make mistakes, and confused about the evolving language of diversity and inclusion.\u003cbr\u003e\u003cbr\u003eIn this revolutionary guide, leading diversity specialists Felicity Hassan and Suki Sandhu OBE teach you how to create an inclusive environment for your employees and have educated conversations about diversity, illuminating tricky territory with humor and heart. This judgement-free guide will educate, empower, and embolden you to create a workplace where anyone can be themselves, regardless of gender, sexual orientation, race, class, or disability\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e—\u003c\/span\u003e\u003cspan\u003eand eventually, to change the face of business for the better.\u003c\/span\u003e\u003c\/p\u003e","brand":"Suki Sandhu, Felicity Hassan","offers":[{"title":"Default Title","offer_id":41279903367243,"sku":"9780241485217","price":28.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/1697\/6715\/files\/716Wu7W9Z3L._SY425.jpg?v=1738950288"},{"product_id":"beyond-d-i-leading-diversity-with-purpose-and-inclusiveness","title":"Beyond D\u0026I: Leading Diversity with Purpose and Inclusiveness","description":"\u003cp\u003e\u003cspan\u003eD\u0026amp;I is no longer a passing fad. It’s not about legal compliance or HR box-ticking, in fact diversity and inclusion is a critical factor for success. #MeToo, #BlackLivesMatter and the ballooning disparate consequences of Covid-19 on minorities brings renewed emphasis on D\u0026amp;I agendas, and the economic reality that diverse talent is good for business and good for sustainability. In Beyond D\u0026amp;I, Kay Formanek brings her more than twenty years’ experience working with the world’s leading organizations to take diversity and inclusion into the strategic roadmap of the organization. Whether you’re a leader, HR practitioner, sponsor of a D\u0026amp;I initiative or an employee who wants to see your organization benefit from more inclusivity, the book equips you with the tools you need to develop the strategic case for diversity, craft a compelling narrative and chart a tailored roadmap to lock in diversity gains and close key performance gaps. As well as two core anchor models―the Virtuous Circle and Integrated Diversity Model― the book features case studies, profiles of inclusive leaders, engaging and intuitive visuals and a wealth of evidence-based initiatives that you can start implementing today. With five essential elements and six core capabilities, the result is a definitive, holistic and practical guide that will help you convert your D\u0026amp;I initiatives into sustainable diversity performance.\u003c\/span\u003e\u003c\/p\u003e","brand":"Kay Formanek","offers":[{"title":"Default Title","offer_id":41279932072011,"sku":"9783030753351","price":37.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/1697\/6715\/files\/51xzdnkeoXL._SY385.jpg?v=1738953668"},{"product_id":"how-to-be-a-diversity-and-inclusion-ambassador-everyones-role-in-helping-all-feel-accepted-engaged-and-valued","title":"How to Be a Diversity and Inclusion Ambassador: Everyone's Role in Helping All Feel Accepted, Engaged, and Valued","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eUsing a proven three-part framework, this book shows how anyone—from a CEO to frontline employee—can play a pivotal role in creating a diverse and welcoming workplace.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eCreating a diverse workplace needs to be an ongoing effort, not just the subject of occasional training. As Celeste Warren says, needed change won’t take place unless all employees feel that they have a role to play in creating the culture they would like to see in their organization.\u003cbr\u003e\u003cbr\u003eRegardless of what position you hold, you have the ability to impact change and create a more inclusive environment. Anyone can commit to becoming an unofficial Diversity and Inclusion Ambassador in his or her organization. Warren offers a straightforward three-stage model:\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eBecome aware of your strengths, weaknesses, and conscious and unconscious biases.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eTake an inventory of your surroundings: what is getting in the way of there being an inclusive environment in your organization?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eDevelop a personal action plan.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eDepending on your position, the actions you take can be as simple as consistently raising DEI-related issues in staff meetings or as far-reaching as leading an Employee Resource Group or developing a new hiring policy. In separate chapters, Warren offers specific advice for chief diversity and inclusion officers, C-suite leaders, first-line managers, human resources practitioners, and individual contributors. This book features examples, exercises, and practical tools that show you how to assess where your organization is at and develop a purpose and strategy that can make diversity a workplace reality.\u003c\/span\u003e\u003c\/p\u003e","brand":"Celeste R. Warren","offers":[{"title":"Default Title","offer_id":41279934300235,"sku":"9781523001453","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/1697\/6715\/files\/71sGigjo_SL._SY385.jpg?v=1738953911"},{"product_id":"the-silent-agreement-an-illusion-of-inclusion-in-black-corporate-america","title":"The Silent Agreement: An Illusion of Inclusion in Black Corporate America","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003e\"Like the sport of boxing, corporate America is rigged, and those who fall victim to its corruption have a difficult time proving they were victims of double-dealing because it happens behind closed doors.\"\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom legacy corporations to Silicon Valley startups, a large majority of American companies - and the advertising agencies that represent them--still staff their halls and fill their C-suites with one type of person: Caucasian American men. It has resulted in a \"white echo chamber\" of voices that are often out of touch with the demographics of American consumers who demand more than empty statements of solidarity.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn his book, THE SILENT AGREEMENT, Wil Shelton provides insight into the subtle and not-so-subtle, below-the-belt tactics white corporate leaders use to knock out African American executives. He empowers Black executives and their allies to go toe-to-toe with white corporate America by explaining how boxing techniques can prepare them for the fight of their lives.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eToo many Black professionals in corporate America make what boxers call a \"silent agreement\" not to fight day-to-day racism in exchange for their chance in the ring.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eMeanwhile, white leaders use a \"Black scorecard\" weighted in favor of whites and expect twice as much from Blacks for half the reward, putting African Americans at a deficit.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eBlack professionals have been on the wrong side of the ropes for too long, accepting ringside seats to the battle for money, power, and influence in corporate America.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eOften Black executives turn to bobbing and weaving to escape the non-stop blows coming their way. Whether in boxing or corporate America, how a person executes bobbing and weaving tactics may have to do with whether they're fighting out of fear or fighting to win.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eContinuing to fight against white-is-thinking can feel futile. However history has shown that when blatant racists and sexists openly belittle, berate, and deny Black people their seat at the table. Black professionals can win by taking a firm stand.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eBlack executives who want to outlast their opponents must train vigorously to build stamina and endurance.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eCompanies with Corporate Social Responsibility programs have proven to be more profitable than those who do not see the value in such investments and practices.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eDiversity and Inclusion departments need to protect Black employees with regulations like the 12th round. No one fighting for the company's interest should be expected to sustain ongoing abuse that results in life-changing injuries or career-ending blows.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eEvery employee is a potential heavyweight champion, but without the proper training and promotion, white employees will continue to dominate the ring at the expense of the corporation itself.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wil Shelton","offers":[{"title":"Default Title","offer_id":41279935938635,"sku":"9781736861301","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/1697\/6715\/files\/61csX5EMk9S._SY385.jpg?v=1738954078"},{"product_id":"hispanic-marketing-the-power-of-the-new-latino-consumer","title":"Hispanic Marketing: The Power of the New Latino Consumer","description":"\u003cp\u003e\u003cem\u003e\u003cspan class=\"a-text-italic\"\u003eHispanic Marketing: The Power of the New Latino Consumer\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e\u003cem\u003e \u003c\/em\u003efocuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBrought to you by three leaders in the field of Hispanic Marketing, this third edition now includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003etwenty-seven new case studies which emphasize digital marketing applications\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003etheories and discussions on recent changes to Hispanic culture and society\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003econcepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003ea brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eReplete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.\u003c\/span\u003e\u003c\/p\u003e","brand":"Felipe Korzenny, Sindy Chapa Betty Ann Korzenny","offers":[{"title":"Hardcover","offer_id":41279942393931,"sku":"9781138917798","price":220.0,"currency_code":"USD","in_stock":true},{"title":"Paperback","offer_id":41279942426699,"sku":"9781138917799","price":58.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/1697\/6715\/files\/61FOoiVcyNL._SY385.jpg?v=1738954351"},{"product_id":"advertising-diversity-ad-agencies-and-the-creation-of-asian-american-consumers","title":"Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers","description":"\u003cp\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cem\u003e\u003cspan class=\"a-text-italic\"\u003eAdvertising Diversity\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from \"model minorities\" to \"model consumers.\" Asian Americans became visible in the twenty-first century United States through a process Shankar calls \"racial naturalization.\" Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.\u003c\/span\u003e\u003c\/p\u003e","brand":"Shalini Shankar","offers":[{"title":"Hardcover","offer_id":41279944949835,"sku":"9780822358770","price":139.95,"currency_code":"USD","in_stock":true},{"title":"Paperback","offer_id":41279944982603,"sku":"9780822358771","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/1697\/6715\/files\/71T63sOf82L._SY385.jpg?v=1738954624"}],"url":"https:\/\/blackbookstore.com\/collections\/multicultural-and-diversity.oembed","provider":"Black Bookstore","version":"1.0","type":"link"}