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Jim Kalbach

Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.



Binding Type: Paperback
Author: Kalbach, Jim
Published: 04/01/2020
Publisher: Rosenfield Media
ISBN: 9781933820682
Pages: 320
Weight: 1.30lbs
Size: 8.90h x 6.00w x 0.90d
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