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Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America Is Critical to Your Business and Your Brand by Miller, Pepper
  • SKU: 9781618031273
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Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America Is Critical to Your Business and Your Brand

$32.99
DESCRIPTION
Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment. Black STILL Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J. P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab.

Binding Type: Compact Disc
Author: Miller, Pepper
Published: 12/18/2018
Publisher: Tantor Audio
ISBN: 9781618031273
Weight: 0.30lbs
Size: 5.40h x 6.50w x 1.10d
ADDITIONAL INFORMATION
Color: Blue, Purple, White
Size: 20, 24
Material: 100% Polyester
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